Hey Reader, I recently witnessed something crazy in the SaaS space and wanted to break down the main learnings from the TrustMRR website going from 0 to $10k MRR in 24 hours story.

Backstory

So everything has started from levelsio (the most famous indie hacker) making a repost of the tweet and saying that he is tired of fake revenue screenshots that people post on X to get attention and sell their course.

That seemed like a regular tweet, it went a bit viral, but nothing crazy.

BUT just 36 hours later, Marc Lou (the second most famous entrepreneur on X), launched TrustMRR.

A simple one-page website that allows people to connect their payment processor and actually verify their business's revenue.

his launch tweetwent crazy viral, (2M+ views) eand veryone started adding their websites there to become a part oofthat hype.
​

In just 24 hours, it made over $10K of MRR, just by selling ad banners on the website at $1.5k per banner.

There are a few learnings I noted down for myself from this crazy launch, and I wanted to share them with you as well.

Learning #1 - Ship Fast

If Marc had taken a few weeks to build the product, the initial hype around fake MRR screenshots would have been gone, and the chances of this launch being viral would have been pretty low.

ut because he acted fast
, he managed to ride this hype wave.

SO, first learning is to ALWAYS ACT FAST. If you see an opportunity, just ACT and try to ship something within 48 hours.

Opportunities appear every month (new AI model, huge scandal, new product launch that everyone talks about and so on..)

Do not overthink your ideas if they are related to something that is hyping, because while you are thinking, someone else is shipping.

Learning #2 - Build Distribution Channel

If Marc didn’t have a huge personal brand, this launch wouldn’t have become viral.

But because he spent years building his audience, now he can make $10k in 24 hours.

But honestly, you don’t need to get crazy famous to get the benefits of a personal brand.

Even with just a thousand followers, you have a chance of something going viral, and you have enough attention to start getting first customers to your SaaS from your audience.

So if you LIKE creating content, start doing it today.

You never know where it’ll take you.

But never create content for money. Money is the outcome, but it shouldn’t be the reason.

The best personal brands are created when the reason is a true will to provide value and the enjoyment of the process.

Learning #3 - Focus On Marketing

You can build the best tool for revenue verification in the world, but without getting a viral X tweet, it won't make any money 🤑.

So never spend months building something that you have no idea how to promote.

Yes. A good product is important. But you can’t build a good product without constant daily feedback from your customers.

So start marketing even before your product gonna be ready.

And keep focusing on marketing until you start getting sales.

After getting the first customers, work closely with them to improve the product, but keep doing what’s working from the marketing side.

A successful startup is 50/50 of good marketing/good product.

Content Updates

If you want to see a more detailed breakdown of this launch, I've just published a new video about this crazy $10K MRR launch, you can watch it here:

Also, I'm building something NEW 🆕.

If you've missed it, in the last email, I mentioned that I'm creating a new thing.

This new thing is Full-time Founders!

It's a community for people who build their SaaS to $1k MRR while working full-time. You can read more about Full-time Founders here. It's in the waitlist mode, but if you want to get early access and updates, you can join the waitlist here.​

See you next week 👋!

Always yours,

Andrew "Analysing Successful SaaS" Zacker